If a diet really worked, you’d do it once and never have to do it again, right?

This is a short post to remind you that the diet and diet book industry are multi billion dollar businesses. In case you missed it, that’s billion with a “b”. 9 zeros. The diet industry is taking your money and making you feel stupid and no one is healthier for it.

A few things to think about:

The diet industry is designed to keep you off balance. Why? So you keep coming back for more. If a diet really worked, you’d do it once and never have to do it again, right? But then who would buy the next book? Or extreme fitness program? Or diet membership? Diets are built to be unsustainable and for you to fail. And here’s the lousiest part.

Diets tell you that you  are the problem. The diet promises it works. So if you don’t succeed on the diet, the diet blames you.  

You are not a failure. Do not carry around the idea that you are weak, that you are stupid, that you can’t finish anything you start. It was the diet that couldn’t be done, not you that couldn’t do it.

Divest from diet culture. It does not serve you.